fight fire with fire
Meaning
To counter an attack, problem, or tactic by using the same kind of tactic (often strong or aggressive) against it.
Origin
The image comes from firefighting: one method to stop a wildfire is a controlled burn (a “backfire”) that removes fuel, using fire to contain fire. It broadened to mean using an opponent’s methods against them.
Notes
Often implies a tough, retaliatory approach using the opponent’s own methods; can suggest escalation or moral ambiguity. Common in conflict, politics, and business contexts.
Examples
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When their competitor started spreading rumors, the company decided to fight fire with fire by launching a bold ad campaign of its own.
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The coach said we’d fight fire with fire and match their aggressive style of play.
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If the trolls keep attacking you online, don’t automatically fight fire with fire—sometimes silence works better.
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The new principal tried to fight fire with fire by introducing strict rules to curb bullying.
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She refused to fight fire with fire during the argument and chose to respond calmly instead.
Grammar & Usage Notes
Fixed form: “fight fire with fire.” You can inflect the verb (fights/fought/fighting) and add a subject/object clause, but the core wording and order are usually unchanged.
Synonyms
- respond in kind
- give as good as you get
- beat them at their own game
- play hardball
Antonyms
- turn the other cheek
- take the high road
- meet violence with peace